Print and Publishing > Print & Publishing

"PARKOUR"

BBDO GROUP GERMANY, Dusseldorf / PEPSICO / 2016

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Digital Proof JPG
1 of 0 items

Overview

Credits

OVERVIEW

EntrySummary

ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.

More Entries from Non-Alcoholic Drinks in Print and Publishing

24 items

Grand Prix Cannes Lions
MCWHOPPER

Restaurants & Fast Food Chains

MCWHOPPER

BURGER KING, Y&R NZ

(opens in a new tab)
Gold Cannes Lions
CHOCOLATE

Sweet Foods & Snacks

CHOCOLATE

FREDDO, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
MINT

Sweet Foods & Snacks

MINT

FREDDO, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
STRAWBERRY

Sweet Foods & Snacks

STRAWBERRY

FREDDO, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
MAN

Non-Alcoholic Drinks

MAN

DUTCH MILL CO., MONDAY

(opens in a new tab)
Gold Cannes Lions
LADY

Non-Alcoholic Drinks

LADY

DUTCH MILL CO., MONDAY

(opens in a new tab)
Gold Cannes Lions
OFFICE

Non-Alcoholic Drinks

OFFICE

DUTCH MILL CO., MONDAY

(opens in a new tab)
Gold Cannes Lions
VALENTINE'S DAY

Retail & e-Commerce

VALENTINE'S DAY

INTERFLORA, TAPSA | Y&R

(opens in a new tab)
Gold Cannes Lions
VACATION

Retail & e-Commerce

VACATION

INTERFLORA, TAPSA | Y&R

(opens in a new tab)
Gold Cannes Lions
SEARCH HISTORY

Retail & e-Commerce

SEARCH HISTORY

INTERFLORA, TAPSA | Y&R

(opens in a new tab)
Gold Cannes Lions
BRIDESMAID

Retail & e-Commerce

BRIDESMAID

INTERFLORA, TAPSA | Y&R

(opens in a new tab)
Gold Cannes Lions
BED

Retail & e-Commerce

BED

IKEA, MEMAC OGILVY

(opens in a new tab)
Gold Cannes Lions
LAMP

Retail & e-Commerce

LAMP

IKEA, MEMAC OGILVY

(opens in a new tab)
Gold Cannes Lions
NIGHTSTAND

Retail & e-Commerce

NIGHTSTAND

IKEA, MEMAC OGILVY

(opens in a new tab)
Gold Cannes Lions
TABLE

Retail & e-Commerce

TABLE

IKEA, MEMAC OGILVY

(opens in a new tab)
Gold Cannes Lions
GULLIVER

Media & Publications

GULLIVER

COMPANHIA DAS LETRAS, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
SCARLET

Media & Publications

SCARLET

COMPANHIA DAS LETRAS, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
GATSBY

Media & Publications

GATSBY

COMPANHIA DAS LETRAS, Y&R SÃO PAULO

(opens in a new tab)
Gold Cannes Lions
CHARLES

Business Products & Services

CHARLES

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
ANGELA

Business Products & Services

ANGELA

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
FRANCIS

Business Products & Services

FRANCIS

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
DALAI

Business Products & Services

DALAI

GETTY IMAGES, ALMAPBBDO

(opens in a new tab)
Gold Cannes Lions
I AM AMERICAN

Public Health & Safety, Public Sector & Awareness Messages

I AM AMERICAN

PASSOP, NATIVE VML

(opens in a new tab)
Gold Cannes Lions
I AM BRITISH

Public Health & Safety, Public Sector & Awareness Messages

I AM BRITISH

PASSOP, NATIVE VML

(opens in a new tab)

More Entries from BBDO GROUP GERMANY

24 items

Silver Cannes Lions
"MOBY-DICK"

Sweet Foods & Snacks

"MOBY-DICK"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
"SHERLOCK HOLMES"

Sweet Foods & Snacks

"SHERLOCK HOLMES"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
"LITTLE RED RIDING HOOD"

Sweet Foods & Snacks

"LITTLE RED RIDING HOOD"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
THE MONSTER-SMART LAUNCH

Cars & Automotive Services

THE MONSTER-SMART LAUNCH

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
"MOBY-DICK"

Art Direction

"MOBY-DICK"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
"SHERLOCK HOLMES"

Art Direction

"SHERLOCK HOLMES"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
"LITTLE RED RIDING HOOD"

Art Direction

"LITTLE RED RIDING HOOD"

WRIGLEY, BBDO GROUP GERMANY

(opens in a new tab)
Silver Cannes Lions
ICONIC MOMENTS

Photography / Curation of Images

ICONIC MOMENTS

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
OFFROAD

Creative Effectiveness

OFFROAD

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"BREAKDANCE"

Drinks

"BREAKDANCE"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"PARKOUR"

Drinks

"PARKOUR"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"SKATEBOARD"

Drinks

"SKATEBOARD"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"BREAKDANCE"

Non-Alcoholic Drinks

"BREAKDANCE"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"PARKOUR"

Non-Alcoholic Drinks

"PARKOUR"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"SKATEBOARD"

Non-Alcoholic Drinks

"SKATEBOARD"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
I SKIP LEG DAY

Use of Original Music

I SKIP LEG DAY

MERCEDES BENZ, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
SHOCK

Cars & Automotive Products & Services

SHOCK

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
BERLIN

Cars

BERLIN

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
ROME

Cars

ROME

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
MOST OPEN TEST DRIVE

Use of Competitions & Promotional Games

MOST OPEN TEST DRIVE

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
KEYS OF HOPE

Content-led Engagement & Marketing

KEYS OF HOPE

DEUTSCHER CARITASVERBAND, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
THE DANCING TRAFFIC LIGHT

Special Build

THE DANCING TRAFFIC LIGHT

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
SMART SOCIAL LEASING

Social Business

SMART SOCIAL LEASING

DAIMLER, BBDO GROUP GERMANY

(opens in a new tab)
Bronze Cannes Lions
"BREAKDANCE"

Photography

"BREAKDANCE"

PEPSICO, BBDO GROUP GERMANY

(opens in a new tab)