Synopsis:

smart has a mission: finding new solutions for urban problems. Instead of only communicating that, we wanted to prove it. The insight: cross-walks are the most dangerous spots in the city. In an urban experiment we tested traffic lights where everybody likes to wait: with a dancing red traffic light figure. Passersby could slip into the role of the red man. Their movements were brought to the traffic lights in realtime. The effect: 81% more people waited.

Description of ambient execution:

We developed a traffic light where people love to wait: with a dancing red traffic light man. The installation was implemented at a big public crossing in Lisbon, Portugal. It consisted of four traffic lights and a dance box where passersby could chose from a music genre and slip into the role of the red man. Their movements where brought to the traffic lights in realtime via kinect technology.