Outdoor > Billboards & Street Posters

"PARKOUR"

BBDO GROUP GERMANY, Dusseldorf / PEPSICO / 2016

Awards:

Bronze Cannes Lions
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Overview

Credits

OVERVIEW

EntrySummary

ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.

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