Pharrell Williams was well known for his collaboration with Daft Punk and Robin Thicke, but the sales of his solo single HAPPY composed for the film Despicable Me 2 did not reach the expectations.

The objectives were multiples:

- Help with the sale of the single

- Connect with the fans by creating a one of kind digital experience

- Make the world a happier place

Our insight was simple: everybody is untitled to happiness; let's give them the little push they need to express themselves.

The operation was a huge success:

- The sales of the single exploded by 14,000% after the experience was launched

- The online experience is one of the biggest hits of all time with close to 10 million visits

- People all around the world felt connected to Pharrell and did a massive amount of remakes

- The UN decreed that March 20th will from now on be the Happiness Day, and that Pharrell will be the sponsor.

But most of all, the world was a little bit happier

:)

It took more than 15 days of shooting and 2 month of day and night of postproduction, design and development.

Main technologies used: HTML5, Youtube HTML 5 player, php

The main issue we had to solve was to make a fluid user experience based on a 24 hours movie hosted on Youtube.

We finally used a playlist of 3 x 8h videos and spent a lot of time working on the bugged html 5 youtube player !

The project is iPad compatible.

Something that was really important for us as well was that wherever you go into the 24 hours, the music would never stop