Film Craft > Film Craft
ICONOCLAST, Culver City / DELTA / 2018
Awards:
Overview
Credits
BriefExplanation
As travelers all over the world explore their new surroundings, from markets in China to lakesides in Argentina and smorgasbörd in Scandinavia, Oscar-winning actor Viola Davis' indomitable and steady voice reminds viewers that good things come to those who "go" as the viewer experiences takeoff through travel experiences across the globe at increasing speeds.
EntrySummary
"Runways" is the latest in Delta's "Keep Climbing" series, focusing on the incredible experiences and opportunities customers have when they travel with Delta, and featuring visual and audio elements that mimic a plane taking off, connecting customers with those experiences. "Runways" highlights more than 15 destinations – all of which can be visited with Delta or its partners.
Solution
The direction ties together a visual feast of international experiences with ad's “Runways” theme by repurposing rectangular parts of each shot—the street, the table, the dock—some sideways or upside down, as a stand-in for, well... a runway. As the camera perpetually zooms in, accelerating down each platform-for-takeoff, the "Runways" weaves together the stunning and the spectacular with a dash of the dramatically mundane, pulling the viewer along for the trip.
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