Mobile company 2degrees took NZ’s largest man made structure, the Auckland Harbour Bridge and turned it into a unique broadcast event. They covered it in 2km of LED lights. From their mobiles, people could choose from Google Play’s 30 million tracks and watch the bridge perform to their track, with the music streamed live to their phone.

Also six major radio stations broadcast shows with their listeners participating and choosing the playlist for the bridge to perform to. During the broadcasts they held parties down in the harbour so people could see the bridge in action to the music being broadcast.

Not applicable – please see hype video for execution