The Axis Awards are New Zealand's premier advertising awards. Every year the industry gets together for the awards ceremony - all the biggest talents (and egos) in the business. Last year, to kick the evening off, the lights were dimmed and this film was played to them across 3 giant screens. It's a tongue in cheek celebration of New Zealand creativity.

Notes: There is a creative rivalry between Auckland and Wellington. Duster is the name of the most prominent ECD in Wellington. Also, a handful of the top ECD's are English.