Entertainment Lions For Sport > Challenges & Breakthroughs

PROPILOT MOP

TBWA\HAKUHODO INC., Tokyo / NISSAN MOTOR CO., LTD. / 2023

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Innovation in Sport in Entertainment Lions For Sport

24 items

Grand Prix Cannes Lions
DREAMCASTER

Live Broadcast / Live Streaming

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

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Gold Cannes Lions
LEA

Film Series and Audio

LEA

KIMBERLEY CLARK, OGILVY

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Gold Cannes Lions
THE FORGOTTEN TEAM

Sports Live Experience

THE FORGOTTEN TEAM

MEO, DENTSU CREATIVE

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Gold Cannes Lions
SHOUT

Social Behaviour & Cultural Insight

SHOUT

TELEFÓNICA, VMLY&R MEXICO

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Silver Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Brand Storytelling

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

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Silver Cannes Lions
AIRTEL 175 REPLAYED

Sports Live Experience

AIRTEL 175 REPLAYED

AIRTEL, LEO BURNETT

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Silver Cannes Lions
THE EXILED TEAM

Fan Engagement / Distribution Strategy

THE EXILED TEAM

BRAHMA BEER, AFRICA CREATIVE DDB

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Silver Cannes Lions
X SPEEDPORTAL RICK & MORTY

Brand Partnerships, Sponsorships & Collaborations

X SPEEDPORTAL RICK & MORTY

ADIDAS, TBWA\NEBOKO

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Silver Cannes Lions
SECOND OPPORTUNITY LEAGUE

Partnerships with Sports Talent

SECOND OPPORTUNITY LEAGUE

CORONA, WE BELIEVERS

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Silver Cannes Lions
LAS DIABLILLAS

Diversity & Inclusion in Sport

LAS DIABLILLAS

MAJOR LEAGUE BASEBALL, MAJOR LEAGUE BASEBALL

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Silver Cannes Lions
BLACK COACHES

Diversity & Inclusion in Sport

BLACK COACHES

TELEFÓNICA, VMLY&R

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Bronze Cannes Lions
SHOUT

Film Series and Audio

SHOUT

TELEFÓNICA, VMLY&R MEXICO

(opens in a new tab)
Bronze Cannes Lions
DREAMCASTER

Metaverse, New Realities & Emerging Tech

DREAMCASTER

AB INBEV – MICHELOB ULTRA, FCB NEW YORK

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Bronze Cannes Lions
ANYTIME ANYTIME

Fan Engagement / Distribution Strategy

ANYTIME ANYTIME

ANYTIME FITNESS, MISCHIEF @ NO FIXED ADDRESS

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Bronze Cannes Lions
THE FORGOTTEN TEAM

Fan Engagement / Distribution Strategy

THE FORGOTTEN TEAM

MEO, DENTSU CREATIVE

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Bronze Cannes Lions
THE NAME CONFUSION

Brand Partnerships, Sponsorships & Collaborations

THE NAME CONFUSION

A.L.M.A. / RACING CLUB, REPUBLICA HAVAS

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Bronze Cannes Lions
NOBODY WATCHES WOMEN FOOTBALL

Diversity & Inclusion in Sport

NOBODY WATCHES WOMEN FOOTBALL

HEINEKEN, LEPUB

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Bronze Cannes Lions
INTERFACE INTERRUPTION

Social Behaviour & Cultural Insight

INTERFACE INTERRUPTION

TUBI, MISCHIEF @ NO FIXED ADDRESS

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Bronze Cannes Lions
MOTHER

Social Behaviour & Cultural Insight

MOTHER

HEROES OF TODAY PLATFORM (LALIGA, IBERIA, REPSOL, ORANGE AND DAZN), DDB SPAIN

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Shortlisted Cannes Lions
NIKE FC PRESENTS THE FOOTBALLVERSE

Film Series and Audio

NIKE FC PRESENTS THE FOOTBALLVERSE

NIKE, WIEDEN+KENNEDY

(opens in a new tab)
Shortlisted Cannes Lions
THE MASTERS REMASTERED

Live Broadcast / Live Streaming

THE MASTERS REMASTERED

IBM, OGILVY

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Shortlisted Cannes Lions
THE EXILED TEAM

Live Broadcast / Live Streaming

THE EXILED TEAM

BRAHMA BEER, AFRICA CREATIVE DDB

(opens in a new tab)
Shortlisted Cannes Lions
LIGUE 1 SYMPHONY

Promotional Content for Publishers & Networks

LIGUE 1 SYMPHONY

PRIME , MARCEL

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Shortlisted Cannes Lions
AMAZON PRIME BALL

Brand Storytelling

AMAZON PRIME BALL

AMAZON, ATLANTIC

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More Entries from TBWA\HAKUHODO INC.

24 items

Gold Cannes Lions
SHELLMET

Product Innovation

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Gold Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand Collateral

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

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Gold Cannes Lions
SHELLMET

Lifestyle, Fashion, Leisure, Sports & Outdoor

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Silver Cannes Lions
THE RESTAURANT OF MISTAKEN ORDERS

Creation of a New Brand Identity

THE RESTAURANT OF MISTAKEN ORDERS

THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Consumer Services

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Product Design for Promotional Purposes

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Sponsorship & Brand Partnership

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
JOURNA-RHYTHM

Brand or Product Integration into Music Content

JOURNA-RHYTHM

THE ASAHI SHIMBUN COMPANY, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
30SOAP

OTC Applications

30SOAP

DREAMS INC., TBWA\HAKUHODO INC.

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Bronze Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand & Communications Design

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
SHELLMET

Product

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Bronze Cannes Lions
SOUND-FREE CONCERT

Use of Music Technology or Innovation

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
SAFETY HACKS

Social Engagement

SAFETY HACKS

NHK, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PROPILOT MOP

Live Entertainment

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PRIDE JERSEY

Promotional Item Design

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
SHELLMET

Sustainable Cities and Communities

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
HI TOILET

New Realities & Voice-activation

HI TOILET

THE NIPPON FOUNDATION, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
THE REBORN LIGHT PROJECT

Industry, Innovation and Infrastructure

THE REBORN LIGHT PROJECT

NISSAN MOTOR CO., LTD, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Reduced Inequalities

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
SOUND-FREE CONCERT

Reduced Inequalities

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PROPILOT MOP

Innovation in Sport

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

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REAL GAME OF LIFE

Activation by Location

REAL GAME OF LIFE

NISSAN, TBWA\HAKUHODO INC.

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