Innovation > Innovation

SHELLMET

TBWA\HAKUHODO INC., Tokyo / KOUSHI CHEMICAL INDUSTRY CO., LTD. / 2023

Awards:

Gold Cannes Lions
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Overview

Credits

More Entries from Product Innovation in Innovation

24 items

Grand Prix Cannes Lions
MOUTHPAD^

Early Stage Technology

MOUTHPAD^

AUGMENTAL, WUNDERMAN THOMPSON

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Gold Cannes Lions
SHELLMET

Product Innovation

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Silver Cannes Lions
MAKING INACCESSIBLE ACCESSIBLE

Product Innovation

MAKING INACCESSIBLE ACCESSIBLE

ARIEL, LANDOR & FITCH

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Bronze Cannes Lions
LAY'S SMART FARM

Scalable Innovation

LAY'S SMART FARM

LAY'S, LEO BURNETT

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Bronze Cannes Lions
PASSIVE COOKING

Brand Strategy & Experience

PASSIVE COOKING

BARILLA, LEPUB

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Bronze Cannes Lions
TRANSPARENCY CARD

Product Innovation

TRANSPARENCY CARD

CONGRESSO EM FOCO, AKQA

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Shortlisted Cannes Lions
SUBTITLES FOR THE WORLD

Early Stage Technology

SUBTITLES FOR THE WORLD

GOOGLE, GOOGLE MARKETING

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Shortlisted Cannes Lions
EQL BAND

Early Stage Technology

EQL BAND

TOUCH • #BLACKDATAMATTERS • WHEN WE TRIAL, FCB HEALTH

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Shortlisted Cannes Lions
HAPTA

Innovative Technology

HAPTA

LANCOME, DVNA STUDIO

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Shortlisted Cannes Lions
THE FIRST DIGITAL NATION

Applied Innovation

THE FIRST DIGITAL NATION

THE GOVERNMENT OF TUVALU, THE MONKEYS, PART OF ACCENTURE SONG

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Shortlisted Cannes Lions
BILL IT TO BEZOS

Applied Innovation

BILL IT TO BEZOS

JANE/FINCH COMMUNITY CENTRE, Angry Butterfly

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Shortlisted Cannes Lions
THE MAMMOTH MEATBALL

Applied Innovation

THE MAMMOTH MEATBALL

VOW, WUNDERMAN THOMPSON BENELUX

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Shortlisted Cannes Lions
NEVER DONE EVOLVING FEAT SERENA

Applied Innovation

NEVER DONE EVOLVING FEAT SERENA

NIKE, AKQA

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Shortlisted Cannes Lions
MOSQUITO VS MOSQUITO

Applied Innovation

MOSQUITO VS MOSQUITO

QUINTOANDAR, GUT

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Shortlisted Cannes Lions
CERTIFIED HUMAN

Applied Innovation

CERTIFIED HUMAN

INTEL, DENTSU CREATIVE

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Shortlisted Cannes Lions
RESILIENCE ROAD

Scalable Innovation

RESILIENCE ROAD

SUNCORP, LEO BURNETT

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Shortlisted Cannes Lions
HEINZ TATTOO INK

Brand Strategy & Experience

HEINZ TATTOO INK

HEINZ, SOKO

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Shortlisted Cannes Lions
ACCESS CODES

Brand Strategy & Experience

ACCESS CODES

HALEON, GREY

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Shortlisted Cannes Lions
BAIGRAPHER

Product Innovation

BAIGRAPHER

UFCSPA, AREA 23, AN IPG HEALTH NETWORK COMPANY

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MOVE.AI IOS APPLICATION

Early Stage Technology

MOVE.AI IOS APPLICATION

MOVE.AI, MOVE.AI

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DEEPOBJECTS.AI

Early Stage Technology

DEEPOBJECTS.AI

DEEPOBJECTS.AI, DEEPOBJECTS.AI

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MESSAGE WITH CARE

Early Stage Technology

MESSAGE WITH CARE

HAIKUMI, HAIKUMI

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LOOK OUT BEATS

Early Stage Technology

LOOK OUT BEATS

CADBURY, OGILVY AUSTRALIA

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ESC1

Early Stage Technology

ESC1

IVAAIU CITY, IVAAIU CITY

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More Entries from TBWA\HAKUHODO INC.

24 items

Gold Cannes Lions
SHELLMET

Product Innovation

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Gold Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand Collateral

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

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Gold Cannes Lions
SHELLMET

Lifestyle, Fashion, Leisure, Sports & Outdoor

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Silver Cannes Lions
THE RESTAURANT OF MISTAKEN ORDERS

Creation of a New Brand Identity

THE RESTAURANT OF MISTAKEN ORDERS

THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Consumer Services

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Product Design for Promotional Purposes

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Silver Cannes Lions
PRIDE JERSEY

Sponsorship & Brand Partnership

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
JOURNA-RHYTHM

Brand or Product Integration into Music Content

JOURNA-RHYTHM

THE ASAHI SHIMBUN COMPANY, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
30SOAP

OTC Applications

30SOAP

DREAMS INC., TBWA\HAKUHODO INC.

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Bronze Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand & Communications Design

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
SHELLMET

Product

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Bronze Cannes Lions
SOUND-FREE CONCERT

Use of Music Technology or Innovation

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

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Bronze Cannes Lions
SAFETY HACKS

Social Engagement

SAFETY HACKS

NHK, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PROPILOT MOP

Live Entertainment

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Promotional Item Design

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
SHELLMET

Sustainable Cities and Communities

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
HI TOILET

New Realities & Voice-activation

HI TOILET

THE NIPPON FOUNDATION, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
THE REBORN LIGHT PROJECT

Industry, Innovation and Infrastructure

THE REBORN LIGHT PROJECT

NISSAN MOTOR CO., LTD, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PRIDE JERSEY

Reduced Inequalities

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
SOUND-FREE CONCERT

Reduced Inequalities

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

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Shortlisted Cannes Lions
PROPILOT MOP

Innovation in Sport

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

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REAL GAME OF LIFE

Activation by Location

REAL GAME OF LIFE

NISSAN, TBWA\HAKUHODO INC.

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