Brand Experience and Activation > Brand Experience & Activation: Sectors

PRIDE JERSEY

TBWA\HAKUHODO INC., Tokyo / AIG JAPAN / 2019

Awards:

Shortlisted Cannes Lions
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Overview

Credits

More Entries from Corporate Social Responsibility (CSR) / Corporate Image in Brand Experience and Activation

24 items

Grand Prix Cannes Lions
CHANGING THE GAME

Consumer Durables

CHANGING THE GAME

MICROSOFT, McCANN NEW YORK

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Gold Cannes Lions
CLEAR

Food & Drink

CLEAR

DIAEGO, AMVBBDO

(opens in a new tab)
Gold Cannes Lions
THISABLES

Consumer Durables

THISABLES

IKEA, McCANN

(opens in a new tab)
Gold Cannes Lions
PERUSSIAN PRICES

Retail

PERUSSIAN PRICES

PLAZA VEA, FAHRENHEIT DDB

(opens in a new tab)
Gold Cannes Lions
STORYSIGN

Use of Mobile

STORYSIGN

HUAWEI, FCB INFERNO

(opens in a new tab)
Gold Cannes Lions
THE E.V.A. INITIATIVE

Use of Website / Microsites

THE E.V.A. INITIATIVE

VOLVO, FORSMAN & BODENFORS

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Gold Cannes Lions
PEOPLE ARE THE PLACES

Cross-platform Digital Experience

PEOPLE ARE THE PLACES

AEROMEXICO, AEROMÉXICO

(opens in a new tab)
Gold Cannes Lions
BILLIE JEAN KING YOUR SHOES

Live Brand Experience or Activation

BILLIE JEAN KING YOUR SHOES

ADIDAS, TBWA\CHIAT\DAY

(opens in a new tab)
Gold Cannes Lions
PAVING FOR PIZZA

Guerilla Marketing & Stunts

PAVING FOR PIZZA

DOMINO'S PIZZA, DOMINO'S PIZZA

(opens in a new tab)
Gold Cannes Lions
LEGAL-ADE

Social Behaviour & Cultural Insight

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
LEGAL-ADE

Food & Drink

LEGAL-ADE

KRAFT, LEO BURNETT CHICAGO

(opens in a new tab)
Silver Cannes Lions
HA(U)TE COUTURE

Consumer Durables

HA(U)TE COUTURE

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Automotive

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
THE GPS QUALITY LABEL

Retail

THE GPS QUALITY LABEL

AUCHAN, SERVICEPLAN FRANCE

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Silver Cannes Lions
THE FAKE NEWS STAND

Media / Entertainment

THE FAKE NEWS STAND

COLUMBIA JOURNALISM REVIEW, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
UBER EATS AUSTRALIAN OPEN AMBUSH

Consumer Services / Business to Business

UBER EATS AUSTRALIAN OPEN AMBUSH

UBER, SPECIAL GROUP

(opens in a new tab)
Silver Cannes Lions
THE GUN VIOLENCE HISTORY BOOK

Not-for-profit / charity / government

THE GUN VIOLENCE HISTORY BOOK

ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE, FCB CHICAGO

(opens in a new tab)
Silver Cannes Lions
HARMLESS GUNS

Corporate Social Responsibility (CSR) / Corporate Image

HARMLESS GUNS

DAGOMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
SNELWEG SPROOKJES

Use of Mobile

SNELWEG SPROOKJES

VOLKSWAGEN, ISOBAR

(opens in a new tab)
Silver Cannes Lions
KEEPING FORTNITE FRESH

Branded Games

KEEPING FORTNITE FRESH

WENDY'S , VMLY&R

(opens in a new tab)
Silver Cannes Lions
THE NOT BIG MACS

Customer Retail / In-store Experience

THE NOT BIG MACS

BURGER KING, INGO

(opens in a new tab)
Silver Cannes Lions
THE WHOPPER DETOUR

Retail Promotions & Competitions

THE WHOPPER DETOUR

BURGER KING, FCB NEW YORK

(opens in a new tab)
Silver Cannes Lions
BE A FOLLOWER - SIDE:BIZ

Loyalty Programmes

BE A FOLLOWER - SIDE:BIZ

DIESEL, PUBLICIS ITALY

(opens in a new tab)
Silver Cannes Lions
BROADWAY THE RAINBOW

Live Brand Experience or Activation

BROADWAY THE RAINBOW

MARS, DDB CHICAGO

(opens in a new tab)

More Entries from TBWA\HAKUHODO INC.

24 items

Gold Cannes Lions
SHELLMET

Product Innovation

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Gold Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand Collateral

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

(opens in a new tab)
Gold Cannes Lions
SHELLMET

Lifestyle, Fashion, Leisure, Sports & Outdoor

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Silver Cannes Lions
THE RESTAURANT OF MISTAKEN ORDERS

Creation of a New Brand Identity

THE RESTAURANT OF MISTAKEN ORDERS

THE RESTAURANT OF MISTAKEN ORDERS GENERAL INCORPORATED ASSOCIATION, TBWA\HAKUHODO INC.

(opens in a new tab)
Silver Cannes Lions
PRIDE JERSEY

Consumer Services

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

(opens in a new tab)
Silver Cannes Lions
PRIDE JERSEY

Product Design for Promotional Purposes

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

(opens in a new tab)
Silver Cannes Lions
PRIDE JERSEY

Sponsorship & Brand Partnership

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
JOURNA-RHYTHM

Brand or Product Integration into Music Content

JOURNA-RHYTHM

THE ASAHI SHIMBUN COMPANY, TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
30SOAP

OTC Applications

30SOAP

DREAMS INC., TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
THE MOST CHALLENGING PINGPONG TABLE

Brand & Communications Design

THE MOST CHALLENGING PINGPONG TABLE

JAPAN PARA TABLE TENNIS ASSOCIATION, TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
SHELLMET

Product

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
SOUND-FREE CONCERT

Use of Music Technology or Innovation

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

(opens in a new tab)
Bronze Cannes Lions
SAFETY HACKS

Social Engagement

SAFETY HACKS

NHK, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PRIDE JERSEY

Corporate Social Responsibility (CSR) / Corporate Image

PRIDE JERSEY

AIG JAPAN, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PROPILOT MOP

Live Entertainment

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PRIDE JERSEY

Promotional Item Design

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
SHELLMET

Sustainable Cities and Communities

SHELLMET

KOUSHI CHEMICAL INDUSTRY CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
HI TOILET

New Realities & Voice-activation

HI TOILET

THE NIPPON FOUNDATION, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
THE REBORN LIGHT PROJECT

Industry, Innovation and Infrastructure

THE REBORN LIGHT PROJECT

NISSAN MOTOR CO., LTD, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PRIDE JERSEY

Reduced Inequalities

PRIDE JERSEY

AIG, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
SOUND-FREE CONCERT

Reduced Inequalities

SOUND-FREE CONCERT

THE JAPAN PHILHARMONIC ORCHESTRA, TBWA\HAKUHODO INC.

(opens in a new tab)
Shortlisted Cannes Lions
PROPILOT MOP

Innovation in Sport

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO INC.

(opens in a new tab)
REAL GAME OF LIFE

Activation by Location

REAL GAME OF LIFE

NISSAN, TBWA\HAKUHODO INC.

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