These pieces absolutely depend on craft and their photography. Finding that exact moment when the sun filters through the buildings, allowing only a ray of light to enter. The search for locations and the exact moment this occurs is a significant part of the final work. The details of the walls that are in harmony with the clothing colors worn by the protagonists and that darkness perfectly convey what happens when, in a second, those suffering from the symptom don't know where they are; they don't know where they are going or even what they're doing there. The campaign manages.

Every year, more than 10 million people are diagnosed with Alzheimer's disease. While the general public is aware of Alzheimer’s, there is little awareness of the debilitating effects of one of its most pronounced symptoms: wandering in public. The objective was to raise awareness about this symptom and alert people who have family or friends with it so that they can contact the foundation and provide information on how to manage these issues.

People aren't attentive to this illness; they think it cannot happen to them. With each passing year, the number of people with this illness increases, and many of its symptoms aren't taken seriously. Even if they know the symptoms, many don't know about the existence of our association to assist in this painful process.

The foundation's objective is to raise awareness about the different symptoms of Alzheimer's and, in each campaign, to showcase one of the most important ones because the public is unaware of the disease and the symptoms it causes. Therefore, being attentive to these symptoms will enable us to work on how the disease will progress earlier.

ONE SECOND THEY KNOW WHERE THEY ARE. THE NEXT, THEY DON'T

Six out of ten Alzheimer's patients can get lost.

Get help at www.alzheimer.org.ar

The search for locations was one of the keys, not only surveying the most beautiful places in the city but also in which of those places the sun entered between the buildings and drew this ray of light that hit these beautiful walls. As the days passed, the rays of light moved from place to place, so the search for locations and the photo were almost immediate. Beautiful wall details with details were sought to combine with the characters' clothing, and we were able to show this clear symptom with a beautiful metaphor.