When thinking about a print, we need to think of an image that tells everything, especially when we are also going to publish in OOH. A powerful image that attracts attention and is somehow beautiful to look at. Anything that helps people who see it stay longer in front of this print. We try to achieve a beautiful and powerful image that manages to communicate the symptom immediately without losing the beauty of the craft.

Every year, more than 10 million people are diagnosed with Alzheimer's disease. While the general public is aware of Alzheimer’s, there is little awareness of the debilitating effects of one of its most pronounced symptoms: wandering in public. The objective was to raise awareness about this symptom and alert people who have family or friends with it, so that they can you can contact the foundation and provide them information on how to manage these issues.

People aren't attentive to this illness; they think it cannot happen to them. With each passing year, the number of people with this illness increases, and many of its symptoms aren't taken seriously. Even if they know the symptoms, many don't know about the existence of our association to assist in this painful process.

The objective of the foundation is to raise awareness about the different symptoms of Alzheimer's and, in each campaign, to showcase one of the most important ones because the public is unaware of the disease and the symptoms it causes. Therefore, being attentive to each of these symptoms will enable us to work earlier on how the disease will progress.

This is an NGO; therefore, it does not have many means to communicate what they do and nor to make the different symptoms of the disease widespread, so in each campaign we do, we arrive with the means that we manage to obtain and with good ideas that generate conversation. Luckily with our latest ideas, the PR achieved was much higher than the people we reached only with the publications. We try to make shareable ideas so that our NGO's knowledge of the disease is as great as possible.

ONE SECOND THEY KNOW WHERE THEY ARE. TE NEXT, THEY DON'T.

Six out of ten Alzheimer's patients can get lost.

Get help at www.alma-alzheimer.org.ar