"In Outdoor, we always aim for an execution that works quickly, a powerful image that grabs attention and conveys the idea swiftly. In these executions, we have a very striking, attractive, and powerful photo that attracts attention, and the message comes across clearly and quickly."

More people die from Alzheimer's than from breast cancer and prostate cancer combined.

Every year, more than 10 million people are diagnosed with Alzheimer's disease. While the general public is aware of Alzheimer’s, there is little awareness of the debilitating effects of one of its most pronounced symptoms: wandering in public. The objective was to raise awareness about this symptom and alert people who have family or friends with it so that they can contact the foundation and provide information on how to manage these issues.

People aren't attentive to this illness; they think it cannot happen to them. With each passing year, the number of people with this illness increases, and many of its symptoms aren't taken seriously. Even if they know the symptoms, many don't know about the existence of our association to assist in this painful process.

The foundation's objective is to raise awareness about the different symptoms of Alzheimer's and, in each campaign, to showcase one of the most important ones because the public is unaware of the disease and the symptoms it causes. Therefore, being attentive to these symptoms will enable us to work on how the disease will progress earlier.

With one or two strong campaigns per year, added to always-on campaigns, we try to show a symptom in each campaign of the Association. A campaign, a symptom, and thus raise awareness among the population about all the most important symptoms to be alert and not let them pass as if they were simply reactions due to being older.

ONE SECOND THEY KNOW WHERE THEY ARE.

THE NEXT, THEY DON'T.

Six out of ten Alzheimer's patients can get lost

Get help at www.alma-alzheimer.org.ar