To convey the idea on the grandest scale, we opted for film as our medium. Film uniquely captures the vast expanse of the road, allowing viewers to experience the magnitude and persistence of the hero's journey. This spatial element was essential to illustrate the remarkable long-lasting battery life of the iPhone14 Plus.

Encourage viewers to consider the iPhone 14 Plus as their next phone for its unmatched battery life and reliability, positioning it as the perfect choice for those who can't afford to be let down by their device.

A farmer takes his prized pumpkin to the state fair. It's a long journey. Like really long. He needs a phone that can get him there and not run out of battery. And that phone is the iPhone 14 Plus.

Demonstrate the superior battery life of iPhone 14 Plus: The commercial aims to highlight the long-lasting battery of the iPhone 14 Plus, showcasing it as the ideal device for lengthy journeys or situations requiring prolonged use without access to charging.

Connect with the target audience: By using a relatable scenario of a farmer attending a state fair, the ad seeks to appeal to a wide range of viewers, including those in rural areas, people interested in agriculture, and anyone who can appreciate the dedication it takes to nurture and take pride in one's work.

Brand positioning: The advertisement is intended to position the iPhone 14 Plus as a reliable, indispensable tool for people who lead busy, demanding lives, and who need a device that can keep up with their pace.

Highlighting the long-lasting battery life of iPhone 14 Plus as a reliable support for the farmer's lengthy journey to the state fair showcases the company's commitment to producing products that genuinely meet the needs of its users. It positions the company as a dependable partner in the customers’ daily lives, enhancing trust and loyalty.