This is a commercial Film made for First Choice, a Thailand-based cash card and credit card brand, for their ‘Fast Acquisition’ Campaign.

Thailand is one of world’s worst traffic countries. Most Thais prefer ‘motorcycle taxis’ as a faster choice to get around. These set of films commercial use this context of ‘Fast’ in Thai people’s lives to capture the feeling of how fast it is to apply and get approval at First Choice.

The film starts with a scene where audiences see a quick application approval from someone’s First Choice app. Then the film continues by capturing the feeling of ‘Fast approval’ by telling a metaphorical story of how ‘approval scenarios’ in lives would it be, if they were as fast as First Choice’s approval. The scenarios includes :making up with a girlfriend, asking your dad to spend a night with a boyfriend, and confess to a boss. Normally, these are long, complex scenarios for anyone to get an ‘approval’. But the twist in the film is they are shown as fast, and simple conversations, just like talking while riding motorcycles past each other.

First Choice needs to gain new users from the existing pool of customers in the market. This year, they want to promote the ’Fastest Approval’ features, which they are the leader in the market right now.

- 10 Million Views within 1 month

- Acquisition rate increases by 31%