Creative Strategy > Insights & Research

RIDICULOUSLY WRONG?

VML SPAIN, Madrid / HEINZ PASTA SAUCE / 2024

Awards:

Shortlisted Eurobest
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Overview

Credits

More Entries from Audience Insight in Creative Strategy

24 items

Grand Prix Cannes Lions
RENAULT - CARS TO WORK

Decent Work and Economic Growth

RENAULT - CARS TO WORK

RENAULT, PUBLICIS CONSEIL

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Gold Cannes Lions
PINK CHIP

Gender Equality

PINK CHIP

DEGIRO, UN WOMEN, AKQA

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Gold Cannes Lions
FILTER CAPS

Clean Water and Sanitation

FILTER CAPS

FILSA COLOMBIA, OGILVY COLOMBIA

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Gold Cannes Lions
SIGHTWALKS

Sustainable Cities and Communities

SIGHTWALKS

SOL CEMENT, CIRCUS GREY

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Gold Cannes Lions
THE MOVE TO -15

Climate Action

THE MOVE TO -15

DP WORLD, EDELMAN

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Silver Cannes Lions
THE E-COMMERCE OF TRUST

Poverty

THE E-COMMERCE OF TRUST

GAHR WECAPITAL, DDB MEXICO

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Silver Cannes Lions
ILLUSTRATE CHANGE

Good Health and Well-being

ILLUSTRATE CHANGE

JOHNSON & JOHNSON, DELOITTE DIGITAL

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Silver Cannes Lions
CONTRAILS: MAKING FLYING MORE SUSTAINABLE WITH GOOGLE AI

Climate Action

CONTRAILS: MAKING FLYING MORE SUSTAINABLE WITH GOOGLE AI

GOOGLE, GOOGLE

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Silver Cannes Lions
ROCKSEEDS

Climate Action

ROCKSEEDS

TBS, CHANGE AN FCB ALLIANCE

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Silver Cannes Lions
FORTUM+FISHHEART

Life below Water

FORTUM+FISHHEART

FORTUM, TBWA\Helsinki

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Bronze Cannes Lions
KIKI, VIRTUAL HUMAN INTERPRETER

Good Health and Well-being

KIKI, VIRTUAL HUMAN INTERPRETER

NHK ENTERPRISES & NHK GLOBAL MEDIA SERVICES, MONKS

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Bronze Cannes Lions
TEST-ICLES

Good Health and Well-being

TEST-ICLES

FUNDACIÓN DE ALBA, A.C., OGILVY

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Bronze Cannes Lions
DABBA SAVINGS ACCOUNT

Gender Equality

DABBA SAVINGS ACCOUNT

ESAF SMALL FINANCE BANK, McCANN

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Bronze Cannes Lions
DROPS OF JOY

Responsible Consumption and Production

DROPS OF JOY

LAY'S, LEO BURNETT

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Bronze Cannes Lions
INPLOYABLE

Decent Work and Economic Growth

INPLOYABLE

CDSS, FCB TORONTO

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Bronze Cannes Lions
REVIEWS

Decent Work and Economic Growth

REVIEWS

HEINZ, AFRICA CREATIVE DDB

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Bronze Cannes Lions
GIVING A VOICE TO THE UNHEARD

Reduced Inequalities

GIVING A VOICE TO THE UNHEARD

ISLAM ALIJAJ, TEAM FARNER

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Bronze Cannes Lions
ABSURD PROMISES

Reduced Inequalities

ABSURD PROMISES

ASDRA, VML

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Bronze Cannes Lions
THE HUMANITY CHECK

Peace, Justice and Strong Institutions

THE HUMANITY CHECK

AMNESTY INTERNATIONAL, AMNESTY INTERNATIONAL

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Bronze Cannes Lions
RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

Peace, Justice and Strong Institutions

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Shortlisted Cannes Lions
ADDRESS THE INVISIBLE

Poverty

ADDRESS THE INVISIBLE

TECHO & GOOGLE, ARCHER TROY

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Shortlisted Cannes Lions
RESCUESHIP

Poverty

RESCUESHIP

SMH (SALVAMENTO MARÍTIMO HUMANITARIO), OGILVY

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Shortlisted Cannes Lions
FILTER CAPS

Poverty

FILTER CAPS

FILSA COLOMBIA, OGILVY COLOMBIA

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Shortlisted Cannes Lions
THE E-COMMERCE OF TRUST

Hunger

THE E-COMMERCE OF TRUST

GAHR WECAPITAL, DDB MEXICO

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More Entries from VML SPAIN

24 items

Silver Cannes Lions
BETIS PREGNANCY TEST

Use of Humour

BETIS PREGNANCY TEST

REAL BETIS, VML SPAIN

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Shortlisted Cannes Lions
BETIS PREGNANCY TEST

Small-Scale Media

BETIS PREGNANCY TEST

REAL BETIS, VML SPAIN

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Shortlisted Cannes Lions
FIRST DRIVE

Use of Gaming/Streaming Platforms

FIRST DRIVE

FORD, VML SPAIN

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Shortlisted Cannes Lions
FIRST DRIVE

Diversity & Inclusion in Gaming

FIRST DRIVE

FORD, VML SPAIN

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Shortlisted Cannes Lions
LONG LIVE THE KING

Use of Humour

LONG LIVE THE KING

BURGER KING, VML SPAIN

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Shortlisted Cannes Lions
LONG LIVE THE KING

Use of Humour

LONG LIVE THE KING

BURGER KING, VML SPAIN

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RIDICULOUSLY GOOD PASTA SAUCES

Consumer Goods

RIDICULOUSLY GOOD PASTA SAUCES

HEINZ, VML SPAIN

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RIDICULOUSLY WRONG?

Consumer Goods

RIDICULOUSLY WRONG?

HEINZ, VML SPAIN

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AI COOKBOOK

Consumer Goods

AI COOKBOOK

HEINZ, VML SPAIN

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RIDICULOUSLY WRONG?

Consumer Goods

RIDICULOUSLY WRONG?

HEINZ, VML SPAIN

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RIDICULOUSLY WRONG?

Consumer Goods

RIDICULOUSLY WRONG?

HEINZ, VML SPAIN

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#WANTTOSEEYOUOLD

Good Health and Well-being

#WANTTOSEEYOUOLD

AUSONIA, VML SPAIN

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BETIS PREGNANCY TEST

OTC Products

BETIS PREGNANCY TEST

REAL BETIS, VML SPAIN

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BETIS PREGNANCY TEST

OTC Products

BETIS PREGNANCY TEST

REAL BETIS, VML SPAIN

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#WANTTOSEEYOUOLD

OTC Products

#WANTTOSEEYOUOLD

AUSONIA, VML SPAIN

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FIRST DRIVE

Experience Design: Multi-Platform

FIRST DRIVE

FORD, VML SPAIN

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FIRST DRIVE

In-Person Gaming Experience

FIRST DRIVE

FORD, VML SPAIN

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RIDICULOUSLY WRONG?

Social Engagement

RIDICULOUSLY WRONG?

HEINZ, VML SPAIN

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#WANTTOSEEYOUOLD

Brand-Led Education & Awareness

#WANTTOSEEYOUOLD

AUSONIA, VML SPAIN

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FIRST DRIVE

New Realities & Emerging Tech

FIRST DRIVE

FORD, VML SPAIN

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RIDICULOUSLY WRONG?

Audience Insight

RIDICULOUSLY WRONG?

HEINZ, VML SPAIN

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BETIS PREGNANCY TEST

Audience Insight

BETIS PREGNANCY TEST

REAL BETIS, VML SPAIN

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#WANTTOSEEYOUOLD

Audience Insight

#WANTTOSEEYOUOLD

AUSONIA, VML SPAIN

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RIDICULOUSLY IRREFUSABLE

Entertainment Commerce

RIDICULOUSLY IRREFUSABLE

HEINZ, VML SPAIN

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