Carte Noire is the leading coffee brand in the French market.

In 2013, they wanted to offer digital mums what they all want: recipes.

The problem is: the Internet is full of recipes, and to be honest, they are not necessarily attractive. So how to be remarkable?

Let’s disrupt the recipe world with a pinch of porn! Introducing COULEUR CAFÉ, 4 films turning everyday tutorials into a yearning for cooking.

The journey started with a simple e-mail to Carte Noire clients, inviting them to discover luscious recipes. First, the yellow one which began to raise the people’s curiosity… Then the red one, quite appealing also. Afterwards comes the green one, which started to arouse a strong desire for cooking. And finally Carte Noire launched Rose. A recipe so irresistible that it was prohibited for men and became a worldwide bombshell.