Brand Experience and Activation > Product & Service

SOUNDS OF THE CITY

ROSAPARK, Paris / THALYS TRAIN NETWORK / 2015

Awards:

Bronze Cannes Lions
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Overview

Credits

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Use of Ambient in a Promotional Campaign: Large Scale

HOLOGRAMS FOR FREEDOM

NO SOMOS DELITO (WE ARE NOT CRIME), DDB SPAIN

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Use of Ambient in a Promotional Campaign: Large Scale

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LIGA CONTRA EL CANCER, HAPPINESS BRUSSELS

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MAKEUP GENIUS

Use of Customer in-Store Experience

MAKEUP GENIUS

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Use of Digital Advertising in a Promotional Campaign

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Gold Cannes Lions
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Use of Digital Advertising in a Promotional Campaign

UNSKIPPABLE

GEICO, THE MARTIN AGENCY

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Gold Cannes Lions
HOUSE OF MAMBA

Use of New Technology in a Promotional Campaign

HOUSE OF MAMBA

NIKE, AKQA

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Gold Cannes Lions
MISERABLE IN PUERTO RICO

Use of Social Platform(s) in a Promotional Campaign

MISERABLE IN PUERTO RICO

COMMONWEALTH OF PUERTO RICO, J. WALTER THOMPSON PUERTO RICO

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THE ICE BUCKET CHALLENGE

Use of Social Audience in a Promotional Campaign

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Gold Cannes Lions
#LIKEAGIRL

Fast Moving Consumer Goods (not including Food & Drinks)

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NIVEA DOLL

Fast Moving Consumer Goods (not including Food & Drinks)

NIVEA DOLL

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4G4GOOD

Commercial Public Services, including Healthcare & Medical

4G4GOOD

DDB GROUP SINGAPORE

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THE SALT YOU CAN SEE

Commercial Public Services, including Healthcare & Medical

THE SALT YOU CAN SEE

FUNDACION FAVALORO, GREY ARGENTINA

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SECURITY MOMS

Travel, Entertainment & Leisure

SECURITY MOMS

SPORT CLUB RECIFE, OGILVY BRASIL

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Gold Cannes Lions
PROUD WHOPPER

Retail, e-Commerce & Restaurants

PROUD WHOPPER

BURGER KING, DAVID

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Gold Cannes Lions
NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

Charities (incl. Fundraising, Donations & Appeals)

NAZIS AGAINST NAZIS – GERMANY’S MOST INVOLUNTARY CHARITY WALK

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Gold Cannes Lions
THE ICE BUCKET CHALLENGE

Charities (incl. Fundraising, Donations & Appeals)

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Public Health & Safety & Public Awareness Messages

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Silver Cannes Lions
DOG FAT PANTS - BULLDOG

Miscellaneous

DOG FAT PANTS - BULLDOG

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Silver Cannes Lions
SOUNDS OF THE CITY

Use of Audio Technology

SOUNDS OF THE CITY

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Silver Cannes Lions
THE WORST SONG IN THE WORLD

Social Video

THE WORST SONG IN THE WORLD

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Silver Cannes Lions
HUMAN MONUMENTS

Technology

HUMAN MONUMENTS

THALYS, ROSAPARK

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Bronze Cannes Lions
SOUNDS OF THE CITY

Use of Ambient in a Promotional Campaign: Large Scale

SOUNDS OF THE CITY

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Bronze Cannes Lions
COACH

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

COACH

INNOCENCE IN DANGER, ROSAPARK

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Bronze Cannes Lions
FATHER

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

FATHER

INNOCENCE IN DANGER, ROSAPARK

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Bronze Cannes Lions
NEIGHBOUR

Fundraising, Donations & Appeals, Charities, Non-Profit Organisations, Public Health & Safety, Public awareness messages

NEIGHBOUR

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Bronze Cannes Lions
TWENTY

Travel

TWENTY

OUIGO - SNCF, ROSAPARK

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Bronze Cannes Lions
BRUSSELS

Adapted Billboards and Outdoor Posters

BRUSSELS

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Bronze Cannes Lions
AMSTERDAM

Adapted Billboards and Outdoor Posters

AMSTERDAM

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Bronze Cannes Lions
PARIS

Adapted Billboards and Outdoor Posters

PARIS

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Bronze Cannes Lions
SOUNDS OF THE CITY

Travel, Entertainment & Leisure

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Bronze Cannes Lions
STATION WITH A VIEW

Transit

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Bronze Cannes Lions
WINK

Traditional Illustration

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Shortlisted Cannes Lions
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Use of Promotional Events & Stunts

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Shortlisted Cannes Lions
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Use of Promotional Stunts and Live Advertising

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Shortlisted Cannes Lions
LABEL OF LOVE

Script

LABEL OF LOVE

MONOPRIX, ROSAPARK

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Shortlisted Cannes Lions
WAVE

Targeted Ambient Media: Small Scale

WAVE

DECATHLON, ROSAPARK

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Shortlisted Cannes Lions
LABEL OF LOVE

Single Country Creative Effectiveness

LABEL OF LOVE

MONOPRIX, ROSAPARK

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Shortlisted Cannes Lions
EAT YOUR RUN

Durable Consumer Goods

EAT YOUR RUN

DECATHLON, ROSAPARK

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Shortlisted Cannes Lions
SOUNDS OF THE CITY

Use of Outdoor

SOUNDS OF THE CITY

THALYS TRAIN NETWORK, ROSAPARK

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