Social and Influencer > Websites & Microsites

TAKE BACK THE TOUR

THE CONCEPT FARM, New York / VERSUS / 2009

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Overview

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OVERVIEW

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To promote television coverage of the Tour De France on cable network Versus, The Concept Farm created a microsite to champion riders who compete clean and give a voice to the fans.

The site gave users a platform to pledge their support and post pictures and videos to show off their passion for the race.

The site also contains an application for fans to share their pledge on Facebook.

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