The Brief:Create an event that makes people aware of the local Fressnapf shop.

Target audience:All dog owners.

Strategy:Reach the dog and you reach the owner.

Convice the dog and you convince the owner. We buried lots of branded dog bones near the Rhein river. Dogs dug them out and brought them fawning to their owners.

The result was pretty amazing. All the buried bones - and we buried a lot - where found by strolling dogs in a very short time. And it created a chain reaction with the owners. Even the dogs that couldn’t find a bone were interested in what was happening and asked the finders what was going on. Within the target group this became a real talk of town and at the Fressnapf Düsseldorf store recorded an amazing plus in dog toys and food.

The second your dog finds something and brings it to the owner the owner really wants to know what it is. And in our case it was a doggy-bone from Fressnapf. So it looks like the dog recommends our shop to it's owner to buy food from.