The best way to show customers how convenient and easy Video Buster is is to make them feel the benefits. So our target was to make them try, try, try. The product itself will convince people in the end. Our goal was an increase in trials of 10% during the busy period in the defined areas.

The main focus of the campaign was to generate new customers. At the same time, existing customers were to be reminded of the brand in order to upgrade their Video Buster packages.Thus, a maximum of the main target group, men and women 18-45 who are interested in movies, was to be addressed. To make them interested in the brand, and to further involve them, the whole campaign had to be very strong in terms of visual awareness and to transmit the message in a sympathetic way.

The goal of 10% increase in trial was more than doubled: Trials went up by 24%. An outstanding outcome with a minimal budget.

Video Buster goes to the mailbox of your home . So why not make it look like it – like your DVD player. Easily feasible just with circular stickers with the DVD Logo on it. The down-to-earth way to say: Video Buster. And the film is in the can.