PR > Social Engagement & Influencer Marketing

GENDER SWAP

BETC, Paris / WOMEN IN GAMES / 2022

Awards:

Gold Cannes Lions
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Overview

Credits

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24 items

Grand Prix Cannes Lions
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

Social Engagement

THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS

DECATHLON, BBDO BELGIUM

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Gold Cannes Lions
THE BVG HEMPTICKET – COME HOME, CALM DOWN.

Travel / Leisure

THE BVG HEMPTICKET – COME HOME, CALM DOWN.

BERLINER VERKEHRSBETRIEBE (BVG) - AÖR, JUNG VON MATT AG

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Gold Cannes Lions
THE LOST CLASS

Not-for-profit / Charity / Government

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

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Gold Cannes Lions
#FLUTWEIN - OUR WORST VINTAGE

Real-time Response

#FLUTWEIN - OUR WORST VINTAGE

AHR - A WINEREGION NEEDS HELP FOR REBUILDING E.V., SEVEN.ONE ADFACTORY

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Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

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Gold Cannes Lions
THE LOST CLASS

Use of Events & Stunts

THE LOST CLASS

CHANGE THE REF INC., LEO BURNETT

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Gold Cannes Lions
9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

Internal Communications & Employee Engagement

9/12 - THE UNTOLD STORY OF RECONNECTING NEW YORK

VERIZON, VERIZON

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Gold Cannes Lions
VIENNA STRIPS ON ONLYFANS

Breakthrough on a Budget

VIENNA STRIPS ON ONLYFANS

VIENNA TOURIST BOARD, JUNG von MATT DONAU

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Silver Cannes Lions
HEINZ HOT DOG PACT

Food & Drink

HEINZ HOT DOG PACT

KRAFT, RETHINK

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Silver Cannes Lions
SUNBREW

Food & Drink

SUNBREW

CORONA, DAVID

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Silver Cannes Lions
OUTLAW RUNNERS

Retail

OUTLAW RUNNERS

DISTANCE, BETC

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Silver Cannes Lions
BLACK BEAUTY IS BEAUTY

Retail

BLACK BEAUTY IS BEAUTY

SEPHORA, R/GA

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Silver Cannes Lions
REVERSE RENEGADE

Social Engagement

REVERSE RENEGADE

CHAMPION, ENERGY BBDO

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Silver Cannes Lions
THE NIGHT IS YOUNG

Social Engagement

THE NIGHT IS YOUNG

HEINEKEN, PUBLICIS ITALY

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Silver Cannes Lions
BACKUP UKRAINE

Real-time Response

BACKUP UKRAINE

POLYCAM X UNESCO, VIRTUE WORLDWIDE

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Silver Cannes Lions
13 MINUTES

Content Creation & Production

13 MINUTES

CZECH INSURANCE ASSOCIATION, McCANN

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Silver Cannes Lions
THE TRUTH WINS

Content Discovery & Amplification

THE TRUTH WINS

REPORTERS WITHOUT BORDERS, DDB GERMANY

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Silver Cannes Lions
MICHELOB ULTRA - SAVE IT SEE IT

Content Discovery & Amplification

MICHELOB ULTRA - SAVE IT SEE IT

MICHELOB ULTRA , GUT

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Silver Cannes Lions
HACK MARKET

Use of Events & Stunts

HACK MARKET

BACK MARKET, MARCEL

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Silver Cannes Lions
GENDER SWAP

Brand Voice & Strategic Storytelling

GENDER SWAP

WOMEN IN GAMES, BETC

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Silver Cannes Lions
ONE HOUSE TO SAVE MANY

Corporate Image, Communication & Reputation Management

ONE HOUSE TO SAVE MANY

SUNCORP GROUP, LEO BURNETT

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Silver Cannes Lions
MONOPOLY OF INEQUALITIES

Public Affairs & Lobbying

MONOPOLY OF INEQUALITIES

L'OBSERVATOIRE DES INEGALITES, HEREZIE

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Silver Cannes Lions
REDUCE THE RIDE

Public Affairs & Lobbying

REDUCE THE RIDE

D'IETEREN, HAPPINESS, AN FCB ALLIANCE

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Silver Cannes Lions
LONG LIVE THE PRINCE

Sponsorship & Brand Partnership

LONG LIVE THE PRINCE

KIYAN PRINCE FOUNDATION, EA SPORTS, QPR, MATCH ATTAX, ENGINE

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More Entries from BETC

24 items

Grand Prix Cannes Lions
CROCODILE INSIDE

Retail

CROCODILE INSIDE

LACOSTE, BETC

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Gold Cannes Lions
SATOCHI & MONA

Drinks (Alcoholic & Non-Alcoholic)

SATOCHI & MONA

EVIAN, BETC

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Gold Cannes Lions
ANDREAS & GUILLAUME

Drinks (Alcoholic & Non-Alcoholic)

ANDREAS & GUILLAUME

EVIAN, BETC

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Gold Cannes Lions
LISETTE & AMBRE

Drinks (Alcoholic & Non-Alcoholic)

LISETTE & AMBRE

EVIAN, BETC

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Gold Cannes Lions
FRANÇOIS & GUSTAVE

Drinks (Alcoholic & Non-Alcoholic)

FRANÇOIS & GUSTAVE

EVIAN, BETC

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Gold Cannes Lions
FREDERIC & ENZO

Drinks (Alcoholic & Non-Alcoholic)

FREDERIC & ENZO

EVIAN, BETC

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Gold Cannes Lions
AIMEN

Data Storytelling

AIMEN

CANAL, BETC

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Gold Cannes Lions
BUCKET HAT

Retail

BUCKET HAT

LACOSTE, BETC

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Gold Cannes Lions
PINK POLO

Retail

PINK POLO

LACOSTE, BETC

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Gold Cannes Lions
SOCKS AND SANDALS

Retail

SOCKS AND SANDALS

LACOSTE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Charities & Non-profit

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Use of Dgital Marketing

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
SAVE OUR SPECIES

Promotional Item Design

SAVE OUR SPECIES

LACOSTE, BETC

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Gold Cannes Lions
GENDER SWAP

Content Creation & Production

GENDER SWAP

WOMEN IN GAMES, BETC

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Gold Cannes Lions
PAPA

Media / Entertainment

PAPA

CANAL, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Acquisitions

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Social Community Building / Management

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Use of Social Platforms

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
SAVE OUR SPECIES

Launch / Re-launch

SAVE OUR SPECIES

LACOSTE, BETC

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Gold Cannes Lions
THE INTERACTIVE FORM

Customer Journey

THE INTERACTIVE FORM

CANAL, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Gold Cannes Lions
LIKE MY ADDICTION

Innovative Use of Social or Community

LIKE MY ADDICTION

ADDICT AIDE, BETC

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Silver Cannes Lions
BABY AND ME

Non-Alcoholic Drinks

BABY AND ME

EVIAN, BETC

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Silver Cannes Lions
TIMELESS

Production Design / Art Direction

TIMELESS

LACOSTE, BETC

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