Social and Influencer > Other (C Categories)
THE SCOUT
CP INTERACTIVE PROXIMITY, Madrid / NIKE / 2003
Overview
Credits
Overview
CampaignDescription
CONCEPT: 'Only the best triumph. Are you up to it?' With messages as forceful as this, 'The Scout' took on the task of motivating thousands of teenagers who are mad about football. The weapons to win with: the balls, sports shoes and strips of the latest Nike Football collection.Several off-line activities, two e-mailings and a microsite became the trials set by the toughest coach in history for his footballer-recruits. 'Sweat is the best reward' as our own private Sergeant Major might say. This time there was an additional prize: 'If you’re quick enough, you can share a training session with the best footballers in the Spanish League'.
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