Social and Influencer > Online Ads (B categories)
WHO'S WHO
CP INTERACTIVE PROXIMITY, Madrid / AUDI / 2003
Awards:
Overview
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Overview
CampaignDescription
CONCEPT: Based on a successful 1980s game (decade when AUDI A3’s target public were children), we posed users the challenge of playing “Who’s Who” against an unknown rival whose identity they had to find out.
As clues, the user has various photos of people that he/she will have to steadily discard until only the picture of the rival he/she is facing is left. At the end of the game, the user will find a surprise, which is very directly related to the brand-new model of the A3. From this moment on, much more can be discovered: all the external and internal details of a car once again becoming the benchmark in its class.
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