Social and Influencer > Online Ads (B categories)
WHAT WOULD YOU DO WITH 6 EUROS?
CP INTERACTIVE PROXIMITY, Madrid / INTERMON OXFAM / 2003
Awards:
Shortlisted Cannes Lions
Overview
Credits
Overview
CampaignDescription
CONCEPT: Interaction, realism, emotional charge and 6 one-euro coins on a table. With these simple items we made the user a challenge that is very hard to reject: What are you able to do with 6 euros? Can you construct a Circle? Or a triangle? A simple and attractive game enabling users to demonstrate to themselves how easy it is to do a whole lot of things for the third world with just a few coins a month. The coins required to join Intermón-Oxfam.
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