Truth Delivery shows the real difference published media can make in societies. This solution turned an already existing surface: the paper bags, paper packagings and receipts into carrier of news for a demographic that doesn't read news online, but uses the mobile stores as a regular touchpoint, several times a week. We tapped into this infrastructure that precisely reaches our demographic, and turned the everyday paper items they use into a surface where they now also engage with independent news stories they would never see otherwise.

Rural areas in Hungary are underserved. As these poor towns lose young people, who move away, and have less and less residents, grocery stores also close. Therefore, a network of moving stores cover these counties. Over the third of Hungary's populations lives in these rural areas, where people get their essential groceries from mobile stores that cover whole counties.

Press freedom in Hungary is dimishing. Reporters without Borders writes: "Prime Minister Viktor Orbán, whom RSF has deemed a press freedom predator, has built a media empire whose outlets follow his party’s orders. Independent media are subject to political, economic, and regulatory pressures."

Transparent wanted to reach beyond its regular readers: city people who read news online. Because all media, including all state TV channels, state radio channels, and all national and local newspapers are centralized under the government controlled body called KESMA, they only print government approved news.

Independent media was pushed into the online sphere. But that leaves out over 30% of the population, who don't read news online. This means that only government approved narratives reach them, and they're left completely without objective or independent information. Corruption, scandals, or long-researched uncovering work by journalists don't reach them. Transparent wanted to find a way to get the truth in front of this demographic.

Truth Delivery reached households that make up over 15% of the complete population of the country altogether. Penetrating these homes where no online news platform has reached so far.

At the same time, thanks to earned media, Transparent's website reading time increased by 250%.

EXAMPLE OF NEWS:

Hungarian politicians could have received money from Moscow

The Czech secret service exposed a propaganda network financed by Russia, which Hungarian politicians could also be part of. The Prague-based news portal, Voice of Europe is a propaganda tool used to question Ukraine's territorial integrity. Hungarian politicians have been accused of spreading its narratives, with the aim to have the European Union suspend its support for Ukraine in the fight against Russia.

Pedophile scandal: Zoltán Balog resigned

Zoltán Balog, president of the Pastors of the Hungarian Reformed Church has resigned for being named in the pedophile scandal that is shaking up the government. Balog still remains a bishop. The former minister of the Orbán government supported President Katalin Novák's pardon of the deputy director of the children's home in Bicske, who was sentenced to prison for pedophilia.

The Völner corruption case continues

Pál Völner, the since-resigned state secretary of the Ministry of Justice, was suspected of accepting a ten million Forint bribe in one of the most serious government corruption scandals of recent years. The latest development in the series of abuses related to the Hungarian judicial system is supported by wiretapping materials.

Old people being scammed via fake "wellness" product

Rahel Orban purchases vineyards in Tokaj

We tapped into an existing delivery system: a network of moving stores that cover these towns. Here, people get their essential groceries from the moving stores. They have access to over half of the rural population that online news doesn’t reach. So we turned the packaging that the mobile stores use anyway into a medium of essential news: all sizes of paper bags, bread bags, and even the back of the receipt is home to a specially curated edition of Transparent's news.

Written specifically for this format and demographic, by the journalists of Transparent, our rural audience can read the 5 most important, current news items. The stories Truth Delivery made people aware would never have reached this demographic. Such as a pedophile scandal that shook the government, or the news about the Czech Intelligence Office's finding that Hungarian politicians could have received funds from Russia.