Truth Delivery provides access to justice and stronger institutions by helping an underserved population get access to objective information in a news environment that is heavily controlled by the government. It opens up the possibility to get informed and receive objective information to a population that only state owned and state controlled media has been able to reach, leading to a more informed society.

Rural areas in Hungary are underserved. As these poor towns lose young people, who move away, and have less and less residents, grocery stores also close. Therefore, a network of moving stores cover these counties. Over the third of Hungary's populations lives in these rural areas, where people get their essential groceries from mobile stores that cover whole counties.

Press freedom in Hungary is dimishing. Reporters without Borders writes: "Prime Minister Viktor Orbán, whom RSF has deemed a press freedom predator, has built a media empire whose outlets follow his party’s orders. Independent media are subject to political, economic, and regulatory pressures."

Átlátszó (in English: Transparent) is an investigative online newspaper founded in 2011. It defines itself as a watchdog that fights for a more hones public life and the transparent management of public funds. In addition to fact-finding journalism, the brand is a civil activist that intends to increase its reach to more people, beyond their regular readers. Átlátszó.hu receives reports of public interest, requests and publishes public interest data, prepares investigative reports, and even goes to court in order to force the disclosure of public interest data. Its mission is to get objective information to as many people in Hungary as possible.

Transparent wanted to reach beyond its regular readers: city people who read news online. Because all media, including all state TV channels, state radio channels, and all national and local newspapers are centralized under the government controlled body called KESMA, they only print government approved news.

Independent media was pushed into the online sphere. But that leaves out over 30% of the population, who don't read news online. This means that only government approved narratives reach them, and they're left completely without objective or independent information. Corruption, scandals, or long-researched uncovering work by journalists don't reach them. Transparent wanted to find a way to get the truth in front of this demographic.

Press freedom in Hungary is dimishing. Reporters without Borders writes: "Prime Minister Viktor Orbán, whom RSF has deemed a press freedom predator, has built a media empire whose outlets follow his party’s orders. Independent media are subject to political, economic, and regulatory pressures."

Free media has been under attack in the last 13 years in Hungary. Independent journalists were forced into online platforms. But that leaves out over 30% of the population of Hungary who don't read news online. This means that only state owned and state controlled news items get to them, which leaves them uninformed on many key issues.

We tapped into an existing delivery system: a network of moving stores that cover these towns. Here, people get their essential groceries from the moving stores. They have access to over half of the rural population that online news doesn’t reach. So we turned the packaging that the mobile stores use anyway into a medium of essential news: all sizes of paper bags, bread bags, and even the back of the receipt is home to a specially curated edition of Transparent's news.

Written specifically for this format and demographic, by the journalists of Transparent, we summarized the 5 most important, current news items. Transparent partnered with the mobile store network that cover the most underserved counties with the least readers online, and turned their packaging and bag items into a medium for news.

Written specifically for this format and demographic, by the journalists of Transparent, our rural audience can read the 5 most important, current news items. The stories Truth Delivery made people aware would never have reached this demographic. Such as a pedophile scandal that shook trust in the government, or the news about the Czech Intelligence Office's finding that Hungarian politicians could have received funds from Russia in exchange for perpetuating Russian propaganda against Ukraine. The state media never talked about any of this.

Truth Delivery reached households that make up over 15% of the complete population of the country altogether. Penetrating these homes where no online news platform has reached so far.

At the same time, thanks to earned media, Transparent's website reading time increased by 250%.

After a successful launch, Transparent is using Truth Delivery as a platform to raise donations. In turn, these donations serve as funds to extend the Truth Delivery project to further areas and to form new partnerships with other mobile store networks that cover underserved counties in the Northern part of Hungary.

We are working closely with trade bodies, in particular the Global Alliance for Responsible Media, and industry to agree a common framework for measuring media emissions. We believe this is an important step to driving systemic change and will provide clarity for emissions accounting as well as transparency for clients on the carbon impact of their media placement.