The healthcare regulations in Singapore allow publicity by the licensees of healthcare institutions so that the public should have a better understanding of services and options available and make informed choices in healthcare.

The information should:

1. Be factually accurate

2. Be capable of being substantiated

3. Not be exaggerated, false, misleading or deceptive

The level of credibility accepted by the Singapore Ministry of Health should be recognised by the local medical community as credible.

Autism is a rising global problem, with over 72 million people suffering from the disorder. And the numbers will only rise. In fact, A child with autism is born every 11 minutes.

Yet parents in Singapore didn’t know the signs to watch out for in their children.

So, on World Autism Month, we partnered with the leading parenting magazine, Mother & Baby, to give parents a guide for detecting the symptoms.

The creative execution was a 16-page, manually-folded guide to spotting autism in children.