Film > Product & Service
OGILVY JOHANNESBURG, Johannesburg / POWA (PEOPLE OPPOSING WOMEN ABUSE) / 2011
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Overview
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Synopsis
This was a real experiment in a complex in Johannesburg. The neighbours responded exactly as shown in the video – no actors were used, nothing was staged.
With no budget for a high-production ad, we used the residents of a typical townhouse-complex to tell our story. We confronted South Africans with their own apathy regarding woman abuse, showing that their passiveness is part of the reason why 1400 women are killed.
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