Entertainment Lions For Music > Music Content

WHERE DO THE CHILDREN PLAY

BLACK DOG FILMS, London / YUSUF / CAT STEVENS / 2021

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Film
Supporting Content
Supporting Content

Overview

Credits

Overview

Why is this work relevant for Entertainment?

Music video for Cat Stevens.

Background

Cat Stevens’ era-defining album, Tea For The Tillerman was created following a decade defined by war and protest. In 2020, to mark the 50th anniversary, the influential singer/ songwriter recorded a new version of the album. The video was to reflect the song's message of environmental responsibility.

Describe the creative idea

Reflecting the song's message of environmental responsibility, the video for 'Where Do The Children Play' was created using plastic sourced entirely from a beach clean.

Describe the strategy

90% of all props and scenery were made from recycled and upcycled materials to minimise production impacts on the environment wherever possible.

Describe the execution

The director and his team sourced the materials for the video from a beach clean in South Wales, transforming the otherwise landfill-bound materials into an entire set over a six week shoot.

Describe the outcome

Released on YouTube, the video and BTS making of have so far been viewed over 1.2 million times.

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