To launch the PLAYSTATION MOVE we created a series of websites that addressed each of the benefits of the system. Instead of creating a single hub, a number of standalone sites were used to maximize our presence on search engines. Specific features, such as "buttons", were called out to emphasize the limitations of Microsoft's competing product, Kinect. While the Kinect had a novel "no controller" approach to gaming. Many fans and industry insiders saw how the lack of precise control would be a huge turn-off for hardcore gamers.By clicking the buttons on the PLAYSTATION MOVE, visitors can advance a long running comedic argument for the controller.