cannes-lions 2024

PR Lions

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

HEINZ KETCHUP FRAUD

ChevronRight
(opens in a new tab)

HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

ZENO GROUP, Chicago

Gold Lion

Gold Lion

A02 - HEALTHCARE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

THE MISHEARD VERSION

ChevronRight
(opens in a new tab)

SPECSAVERS

SPECSAVERS HEARING TESTS

GOLIN, London

United Kingdom

GOLIN, London

Grand Prix

Grand Prix

A03 - AUTOMOTIVE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

VW 70 YEARS CAMPAIGN

ChevronRight
(opens in a new tab)

VOLKSWAGEN

VOLKSWAGEN

ALMAPBBDO, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

A04 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

PROTECTASBIH

ChevronRight
(opens in a new tab)

SAUDIA AIRLINES

SANITIZING PRAYER BEADS

LEO BURNETT, Jeddah / SAATCHI & SAATCHI ME, Dubai

Saudi Arabia

LEO BURNETT, Jeddah / SAATCHI & SAATCHI ME, Dubai / MKV DIGITAL, Dubai

Bronze Lion

Bronze Lion

A06 - CONSUMER SERVICES/BUSINESS TO BUSINESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

TRANSLATORS

ChevronRight
(opens in a new tab)

U.S. BANK

ASISTENTE INTELIGENTE

WEBER SHANDWICK, New York / McCANN, Detroit

USA

WEBER SHANDWICK, New York

Silver Lion

Silver Lion

A07 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

CALL GLENN

ChevronRight
(opens in a new tab)

CHILD FOCUS

BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN

VML BELGIUM, Antwerp / WUNDERMAN THOMPSON, Antwerp

Belgium

WUNDERMAN THOMPSON, Antwerp

Bronze Lion

Bronze Lion

B01 - SOCIAL ENGAGEMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

MICHAEL CERAVE

ChevronRight
(opens in a new tab)

CERAVE

CERAVE MOISTURIZING CREAM

OGILVY PR, New York

USA

OGILVY PR, New York

Bronze Lion

Bronze Lion

DOORDASH-ALL-THE-ADS

ChevronRight
(opens in a new tab)

DOORDASH

DOORDASH

WIEDEN+KENNEDY, Portland / SUPERETTE, San Francisco

USA

EDELMAN, Los Angeles / DOORDASH, San Francisco / WIEDEN+KENNEDY, Portland

Silver Lion

Silver Lion

B03 - REAL-TIME RESPONSE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

HEINZ KETCHUP & SEEMINGLY RANCH

ChevronRight
(opens in a new tab)

HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

ZENO GROUP, Chicago

Bronze Lion

Bronze Lion

THE X-TINCTION TIMELINE

ChevronRight
(opens in a new tab)

WWF

SPECIES CONSERVATION

McCANN, Dusseldorf

Germany

Bronze Lion

Bronze Lion

B04 - CONTENT CREATION & PRODUCTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

WOMEN'S FOOTBALL

ChevronRight
(opens in a new tab)

ORANGE

CSR

MARCEL, Paris

France

Gold Lion

Gold Lion

B06 - INNOVATIVE USE OF INFLUENCERS/CREATORS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

UNSEEN FACES

ChevronRight
(opens in a new tab)

MISSING CHILDREEN & UNICEF

MISSING CHILDREEN REPORT SYSTEM

OGILVY ARGENTINA, Buenos Aires

Argentina

Silver Lion

Silver Lion

VW 70 YEARS CAMPAIGN

ChevronRight
(opens in a new tab)

VOLKSWAGEN

VOLKSWAGEN

ALMAPBBDO, Sao Paulo

Brazil

Gold Lion

Gold Lion

C01 - RESEARCH, DATA & ANALYTICS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

THE PLASTIC FORECAST

ChevronRight
(opens in a new tab)

MINDEROO FOUNDATION

THE PLASTIC FORECAST

M&C SAATCHI, Sydney

Australia

M&C SAATCHI, Sydney / THE MINDEROO FOUNDATION, Perth

Silver Lion

Silver Lion

C02 - PR EFFECTIVENESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

SWEETHEARTS SITUATIONSHIPS

ChevronRight
(opens in a new tab)

SWEETHEARTS

SWEETHEARTS

TOMBRAS, Knoxville

USA

TOMBRAS, Knoxville

Bronze Lion

Bronze Lion

D02 - USE OF EVENTS & STUNTS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

SNOOP GOES SMOKELESS

ChevronRight
(opens in a new tab)

SOLO STOVE

SOLO STOVE

THE MARTIN AGENCY, Richmond

USA

THE MARTIN AGENCY, Richmond

Bronze Lion

Bronze Lion

LULUMELON EOSS

ChevronRight
(opens in a new tab)

HDFC BANK

HDFC BANK

FCB KINNECT, Mumbai

India

FCB KINNECT, Mumbai

Silver Lion

Silver Lion

THE VALUE OF TIME

ChevronRight
(opens in a new tab)

ITAÚ

ITAÚ

AFRICA CREATIVE DDB, Sao Paulo

Brazil

Bronze Lion

Bronze Lion

D03 - LAUNCH/RELAUNCH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

HEINZ KETCHUP & SEEMINGLY RANCH

ChevronRight
(opens in a new tab)

HEINZ KETCHUP

HEINZ KETCHUP

RETHINK, Toronto

Canada

ZENO GROUP, Chicago

Bronze Lion

Bronze Lion

THE EVERYDAY TACTICIAN

ChevronRight
(opens in a new tab)

XBOX

XBOX GAME PASS

McCANN, London

United Kingdom

ASSEMBLY, London

Silver Lion

Silver Lion

D04 - BRAND VOICE & STRATEGIC STORYTELLING

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

GUSTAVE ROUSSY - A TRUE STORY

ChevronRight
(opens in a new tab)

GUSTAVE ROUSSY

AWARENESS

PUBLICIS CONSEIL, Paris

France

Silver Lion

Silver Lion

GRAD IN BLACK

ChevronRight
(opens in a new tab)

VULT

COSMETICS RETAIL

GUT, Sao Paulo

Brazil

GUT, Sao Paulo

Silver Lion

Silver Lion

THE COST OF BEAUTY

ChevronRight
(opens in a new tab)

DOVE

DOVE MASTERBRAND

OGILVY, London / OGILVY, Toronto

United Kingdom

EDELMAN, New York

Bronze Lion

Bronze Lion

D05 - USE OF TECHNOLOGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

THE SHOTLINE

ChevronRight
(opens in a new tab)

CHANGE THE REF & MARCH FOR OUR LIVES

THE SHOTLINE

MULLENLOWE U.S., Boston

USA

MULLENLOWE U.S., Boston

Bronze Lion

Bronze Lion

PUB MUSEUMS

ChevronRight
(opens in a new tab)

HEINEKEN

HEINEKEN

LEPUB, Milan / PUBLICIS, Dublin

Italy

THINKHOUSE, Dublin

Silver Lion

Silver Lion

E01 - CORPORATE IMAGE, COMMUNICATION & REPUTATION MANAGEMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

BAR EXPERIENCE

ChevronRight
(opens in a new tab)

HEINEKEN

HEINEKEN

EDELMAN, London / LEPUB, Milan

United Kingdom

EDELMAN, London

Gold Lion

Gold Lion

E05 - SPONSORSHIP & BRAND PARTNERSHIP

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

CODE MY CROWN

ChevronRight
(opens in a new tab)

DOVE

DOVE

EDELMAN, London

United Kingdom

EDELMAN, London

Silver Lion

Silver Lion

F01 - LOCAL BRAND

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

THE AI PRESIDENT

ChevronRight
(opens in a new tab)

ANNAHAR NEWSPAPER

ANNAHAR NEWSPAPER

IMPACT PORTER NOVELLI, Dubai / IMPACT BBDO, Dubai

United Arab Emirates

IMPACT BBDO, Beirut / IMPACT PORTER NOVELLI, Dubai

Bronze Lion

Bronze Lion

IN TRANSIT

ChevronRight
(opens in a new tab)

CALLEN-LORDE, METROPOLITAN TRANSPORTATION AUTHORITY, NYC LGBT HISTORIC SITES PRO

TRANSGENDER DAY OF VISIBILITY

AREA 23, AN IPG HEALTH NETWORK COMPANY, New York

USA

WEBER SHANDWICK, New York

Gold Lion

Gold Lion

F03 - SINGLE-MARKET CAMPAIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

TRAFFICKING INCORPORATED

ChevronRight
(opens in a new tab)

TALITA

NON-PROFIT ORGANIZATION THAT HELPS VICTIMS OF THE SEX TRADE.

AKESTAM HOLST, Stockholm

Sweden

AKESTAM HOLST, Stockholm

Bronze Lion

Bronze Lion

UNSEALED BOOKS

ChevronRight
(opens in a new tab)

LÍRA

LÍRA

VML HUNGARY, Budapest

Hungary

VML HUNGARY, Budapest

Bronze Lion

Bronze Lion

FREEING TACO T***DAY

ChevronRight
(opens in a new tab)

TACO BELL

BRAND CAMPAIGN

DEUTSCH, Los Angeles

USA

EDELMAN, Los Angeles

Bronze Lion

Bronze Lion

SING TO REMEMBER

ChevronRight
(opens in a new tab)

COCA-COLA

COKE STUDIO

VML, Mumbai

India

PR PUNDIT, Guragon

Silver Lion

Silver Lion

VW 70 YEARS CAMPAIGN

ChevronRight
(opens in a new tab)

VOLKSWAGEN

VOLKSWAGEN

ALMAPBBDO, Sao Paulo

Brazil

Silver Lion

Silver Lion

F04 - SOCIAL BEHAVIOUR & CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

RIGHTS AGAINST THE RIGHT - THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH.

ChevronRight
(opens in a new tab)

LAUT GEGEN NAZIS

THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

JUNG VON MATT AG, Hamburg

Germany

REDGERT COMMS, Berlin

Bronze Lion

Bronze Lion

WITHOUT CONSENT - A MESSAGE FROM ELLA

ChevronRight
(opens in a new tab)

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

adam&eveBerlin / DDB GERMANY, Berlin

Germany

SCHRODER+SCHOMBS PR, Berlin

Gold Lion

Gold Lion

TRANSITION BODY LOTION

ChevronRight
(opens in a new tab)

UNILEVER

VASELINE PRODERMA TRANSITION BODY LOTION

OGILVY, Singapore

Singapore

OGILVY, Singapore / EDELMAN, Bangkok

Bronze Lion

Bronze Lion

TRANSLATORS

ChevronRight
(opens in a new tab)

U.S. BANK

ASISTENTE INTELIGENTE

WEBER SHANDWICK, New York / McCANN, Detroit

USA

WEBER SHANDWICK, New York

Gold Lion

Gold Lion

HEAVEN FISH

ChevronRight
(opens in a new tab)

REGAL SPRINGS

FARMED FISH

OGILVY HONDURAS, Tegiucigalpa

Honduras

Bronze Lion

Bronze Lion

F05 - USE OF HUMOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

THE MISHEARD VERSION

ChevronRight
(opens in a new tab)

SPECSAVERS

SPECSAVERS HEARING TESTS

GOLIN, London

United Kingdom

GOLIN, London

Silver Lion

Silver Lion

SWEETHEARTS SITUATIONSHIPS

ChevronRight
(opens in a new tab)

SWEETHEARTS

SWEETHEARTS

TOMBRAS, Knoxville

USA

TOMBRAS, Knoxville

Bronze Lion

Bronze Lion

F06 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

DOMINO'S HEATSUIT

ChevronRight
(opens in a new tab)

DOMINO'S

DOMINO'S

ONE GREEN BEAN, London

United Kingdom

ONE GREEN BEAN, London

Bronze Lion

Bronze Lion

SWEETHEARTS SITUATIONSHIPS

ChevronRight
(opens in a new tab)

SWEETHEARTS

SWEETHEARTS

TOMBRAS, Knoxville

USA

TOMBRAS, Knoxville

Gold Lion

Gold Lion

F07 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

WELCOME TO THE GROUP

ChevronRight
(opens in a new tab)

CAMBIEMOS LA REGLA

LAW PROJECT 22,421

PHD, San Jose / TBWA\RIOT, San Jose

Costa Rica

SHIFT PORTER NOVELLI, San Jose

Silver Lion

Silver Lion

WITHOUT CONSENT - A MESSAGE FROM ELLA

ChevronRight
(opens in a new tab)

DEUTSCHE TELEKOM

DEUTSCHE TELEKOM

adam&eveBerlin / DDB GERMANY, Berlin

Germany

SCHRODER+SCHOMBS PR, Berlin

Bronze Lion

Bronze Lion

WOMEN'S FOOTBALL

ChevronRight
(opens in a new tab)

ORANGE

CSR

MARCEL, Paris

France

Bronze Lion

Bronze Lion

THE GENDER DISCOUNT

ChevronRight
(opens in a new tab)

SANTANDER BANK

INSTITUTIONAL

BETC HAVAS, Sao Paulo

Brazil

BETC HAVAS, Sao Paulo

Bronze Lion

Bronze Lion

THE COST OF BEAUTY

ChevronRight
(opens in a new tab)

DOVE

DOVE MASTERBRAND

OGILVY, London / OGILVY, Toronto

United Kingdom

EDELMAN, New York

Silver Lion

Silver Lion

F08 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

PR Companies

Prize

Award

TAKE MY LAWYERS

ChevronRight
(opens in a new tab)

WOM

WOM MOBILE COMPAY

BBDO COLOMBIA, Bogota / PROXIMITY BBDO, Bogota

Colombia

Bronze Lion

Bronze Lion

SHT

ChevronRight
(opens in a new tab)

IKEA CANADA

IKEA

EDELMAN, Toronto

Canada

EDELMAN, Toronto

Silver Lion

Silver Lion