Launching this was a series of raunchy web films and saucy social media posts were created to drive fans to call or text in for some one-on-one, late-night action.

Our mobile optimised site let our audience choose the sexy model they wanted to have some discreet text with.

If they wanted to go all the way and chat live, a number of click-to-call mobile banners made it easy.

During the day, video teasers encouraged people to add a secret reminder into their mobile calendars to come back at night.

1800 Spooning got plenty of love in return.

It became the most talked about campaign in the brand’s 35-year history.

We achieved double the projected interaction rate (10%).

Each affair lasted 3 times longer than our target - Averaging 18 texts per conversation.

People engaged with our live chatline for over 2.30 mins on average – 4x projected target

Over 100 days of branded content consumed.

With a modest $250K media budget, we connected with over 50% of our audience across the country (Over 3 of the 6 million 18-34 year olds nationally)

Sales during the campaign increased by 134%.