We rebroadcast JFK's year-long run for president in real-time over Twitter.Our brief was to honor the 50th anniversary of JFK's historic run for President in a way fitting for a President who was eager to embrace new technology and forms of communication. 50 years ago he used a new technology called television to reach people, today we are using social media to reach a new generation.

We rebroadcast JFK's year-long run for president in real-time over Twitter.The QR codes in the print led to the @Kennedy1960 twitter feed where JFK's run for President was rebroadcast in real-time using his words, photos videos and documents from the JFK LIBRARY. Each of the 2,000 tweets appeared exactly 50 years to the second after they originally happened.

Throughout the year the Twitter feed generated over 10,000 followers, bringing JFK's legacy and the excitement of his Presidential run into direct contact with a new generation.