2009 marked the 40th anniversary of the Apollo 11 moon landing. Our brief was to honour that historic achievement—the realization of JFK's dream to land a man on the moon—and bring that mission and his legacy to light for generations both new and old.

Kennedy's presidency was marked by many technology firsts, most notably in his precedent-setting weekly televised press conferences. In this spirit, we wanted to use today's technology to bring the Apollo 11 mission to life in a way never before possible.

We combined archival imagery and audio with 3D animations of the spacecraft, and gave visitors control over mission data much in the same way they manage the social and media data streams in their daily lives.Design decisions were driven by the content, the sensibilities of the late-60s space program and the ways we consume media in 2009.

During the four-day journey, over 1.25 million unique visitors traveled to the moon, and 30,000 followed the mission on Twitter. Media coverage generated over 160 million impressions worldwide, including live coverage on CNN and countless stories in newspapers, websites and blogs. Eight months after launch, the site has received 3.7 million visits from 217 countries. All with a media budget of $0.Attendance at the JFK Presidential Library increased by 10% over previous years in 2009, keeping the JFK Library as one of the most popular of the presidential libraries.