The mission of the JFK Presidential Library is to promote his legacy to current and future generations, with the belief that his words are as relevant today as they were 50 years ago.Our brief was to honor JFK's inauguration in a way fitting for a President who was passionate about delivering his message using new technology and new forms of communication. The objective was to bring JFK's inaugural address into direct contact with a new generation.The website streams his inaugural address in tandem with Tweets, Facebook posts and webcam video creating a worldwide group reading and celebration of his words.

We invited the world to step up to the podium and recite the address with him using social media. When a user Tweeted a part of the speech or posted a part of the speech to Facebook, the site flowed those tweets and posts together in sync with JFKs voice, creating a worldwide group reading and celebration of his words.Because contributing to the speech meant posting to Facebook and Tweeting, the project effectively promoted itself since every Tweet and Facebook post contained not only a part of the speech but an explanation of the project itself.

On 20 January, thousands of people from 81 countries posted segments of the speech to their Facebook profiles and to Twitter, adding their voices to JFK's, and creating a mash-up that joined both nations and generations.