Cannes Lions
NET#WORK BBDO, Johannesburg / SOUTH AFRICAN BROADCAST CORPORATION / 2008
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Description
5fm has become so much more than just a radio station, it has become an attitude and a lifestyle. It takes the mundane into the realm of ultra cool and this is the Power of 5fm. The campaign takes a fresh look at everyday things (traffic, walking the dog etc) once they are amplified to the power of 5 and propelled into the stratosphere of cool surrealism.
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