Cannes Lions

"911 Sport Classic – A tale of now and then."

GRABARZ & PARTNER, Hamburg / PORSCHE / 2023

Film
Supporting Content
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Overview

Entries

Credits

OVERVIEW

Background

We were tasked with showcasing the Porsche 911 Sport Classic, a car that pays homage to Porsche's most iconic sports cars from the '60s and '70s - first and foremost the 1973 911 Carrera RS 2.7. The Sport Classic's release was intended to convey this reminiscence and the car's "retro feel."

Execution

We chose Shirley Bassey’s iconic song “Where do I begin (Love story)” not only because it comes from the right decade, but also because of its mood and meaning. The story of the song asks how long a great love can last, playing perfectly into a film for a car that is a love letter to another car from 50 years ago. The romantic-nostalgic mood highlights the feeling of the French Riviera and the long-lasting relationship of the couple that has grown older together.

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