The world's first custom made TV commercial using by smartphone!

The campaign was for everyone, so we created a mobile app that anyone can make easily a TV commercial with a smartphone. People took a photograph with their smartphone, and wrote three lines of ad copy. After that, people could upload it with the mobile app. Then, it automatically changed into a TVCF and sent it to a micro-site where everyone could watch it. Among the TVCFs uploaded on the micro-site, we picked some of the best ones and exposed them in TV broadcast advertisement.

As a result, the number of microsite tops 4.4 million, and the number of uploaded commercials surpasses 3,280,000. Also, the number of social network shares reaches 4,921,500, and more than 36% increase in Korean Air domestic flights.