Cannes Lions
HAKUHODO DY HOLDINGS, Tokyo / HAKUHODO / 2016
Overview
Entries
Credits
Description
THE FACE SPEAKS VOLUMES. JUST LOOKING AT A PERSON’S FACE CAN GIVE YOU A SENSE OF THEIR PERSONALITY AND LIFE HISTORY.
WE DEVELOPED A NEXT GENERATION CAREER MATCHING TOOL “ADMAN DNA" USERS WOULD ACCESS THE SITE AND HAVE THEIR FACE COMPARED TO THE 9 AVERAGE FACES AND BE MATCHED TO ONE. USERS COULD THEN FIND OUT ABOUT MORE INFORMATION ABOUT THAT CAREER.
Execution
WE HAVE PUBLISHED ADMAN DNA ON THE WEB SITE. MANY USE THIS TOOL AND GENERATED A LOT OF SOCIAL BUZZES.
Outcome
- GENERATED OVER 800,000 PAGE VIEWS
- USED BY OVER 100,000 PEOPLE
- FEATURED ON MORE THAN 35 MEDIA OUTLETS
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