Cannes Lions
SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, Tel Aviv / AIDS FOUNDATION / 2008
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To keep everyone mindful of the fact that AIDS can be very easily transmitted. "When you think with your dick, you're not thinking with your head" We chose to present this piece of common knowledge in an unexpected and bold way. We turned the dick into a live hero and showed how ridiculous things get when it takes control of our minds.
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