With only one digital billboard in Stockholm we showed how close Las Vegas really is. Via direct link passing couples could interact with and even get married by the Little White Chapel famous Elvis-priest. The chapel famous for its ‘on the spot’ weddings - so we encouraged shy Swedes to tie the knot spontaneously. Anyone brave enough to say “Yes” there and then – got a free all-inclusive Las Vegas honeymoon. There and then. The experience was filmed and shared through own, earned and social media.