1. On their Facebook page Norwegian urged people to ask Londoners what to do and where to go in their town. Hundreds of questions were collected.

2. Norwegian flew 24 co-workers to London for 24 hours to ask the questions to locals and film their answers.

3. The next day Norwegians followers got their answers. 100 personal films were published on their facebookwall.

The campaign generated hundreds of questions about what a local would do in London and the published films were widely shared in social media. But best of all:

The total passenger traffic increased by 22% compared to the same period last year. All 100 films are still live on Norwegians Facebook wall and Youtube channel.