Cannes Lions
DDB COLOMBIA, Bogota / BANCOLOMBIA / 2003
Overview
Entries
Credits
Execution
Besides the accustomed in defining the target group attitudes and preferences, the media team took the difficult challenge of negotiating the daily airing of two-minute commercials in prime time. They were also able to arrange for these commercials to be broadcasted simultaneously in the 3 main Colombian T.V. networks. This privilege had been previously reserved only for the President's Television Speeches.
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