Cannes Lions

ANACÃ GYM

LEO BURNETT TAILOR MADE, Sao Paulo / STUDIO ANACA / 2012

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Despite being Argentinean, Carlos Gardel is a very well known artist in Brazil. To promote Anacã Gym’s slogan – Live longer - we screwed his masterpiece “Por una cabeza”, which is now public domain 70 years after his death, with terrible interventions to its original score. We made a classic sound really bad to the Brazilian musical taste. Probably to the whole world’s taste.

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