Dianping.com, a “Yelp” type app, opens widely a door to “dine and dash” by offering myriad chances of “feasting, swigging and all kinds of joys ” either for free or on promotion. Then, how can we deliver the coolest service experience ever and how to make it a crazy, funny and burning hot topic among all the consumers by breaking the box of vulgar hype?

Dianping.com, a “Yelp” type app, opens widely a door to “dine and dash” by offering myriad chances of “feasting, swigging and all kinds of joys ” either for free or on promotion. Then, how can we deliver the coolest service experience ever and how to make it a crazy, funny and burning hot topic among all the consumers by breaking the box of vulgar hype?

We created a virtual hacker to tell us about the superapp that he’d designed: Appmixer combines any two apps into a new one with interesting new features. All apps are included into Dianping.com app by the super app for the creation of a “Tyrannosaurs Dianping” app that lets you have things for free. People were totally convinced by the cool service experience and social hype was thus generated, spreading all over the asia and sending people to develop a real app just like that.

We established a 6-person working team for this project, which included one Creative Director, one Copywriter, one Designer and two Animators. We worked together for three weeks and most of the work was done by this internal team, like the VO talent was the Copywriter himself.

In the video, we simulated the animation of IOS system with After Effect software, making the APP Mixer so realistic that most people believe it truly exists.