Dianping.com is a famous website featuring user generated reviews in China, similar to Yelp. It hoped to work with "The Voice of China”, a famous talent show, to spread its service of “KTV subscription for their soundtracks”. Then, what should we do to promote our service on the back of the influence of the four star mentors of "Voice of China”?

In this mobile digital campaign, one Designer, one Typography designer, one Copywriter and one Programmer were involved as a core working team. We sourced all the footages of 4 mentors in Voice of China, and do further redesign and animation based on their faces, which surprisingly showed their faces in a funny art direction.

It took one month for this Html5 mobile websites from creative design to production.