Dianping.com, a “Yelp” type app works together with the movie (GWTB for short) directed by Jiang Wen, an internationally renowned Director, to launch a new service of selling movie tickets. But a big load of critiques brought this movie to meet Waterloo. So, effective effort must be made to draw the attention from the movie fans and to add its box office.

In this mobile digital campaign, one Designer, one Typography designer, one Copywriter and one Programmer were involved as a core working team. We sourced all the footages and posters of Jiang Wen’s films, and do further redesign and animation based on the well-chosen materials, which surprisingly showed his works in a new art direction.

It took one month for these two Html5 mobile websites from creative design to production.