Cannes Lions

Ari

EXIT FILMS, Sydney / WESTPAC / 2019

Film
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Overview

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Credits

OVERVIEW

Background

Observing perhaps the greatest Australian cinematic trope—'the bush' versus 'the city'—this spot pitches itself in the in-between with a young Australian boy whose family has found itself divided.

Execution

This utter tear-jerker has had audiences cry-Tweeting between their favourite TV shows around the world. A deftly directed narrative, it imagines with sensitivity the complications of a relationship separation from a child's perspective—bringing weight and cinematic scope to a personal drama through its breathing performances. It's the assuredness of this director's touch that delivers a one-two punch straight to the heart, as one little boy steps in as the man of his house. Inspired, breathing coverage gives these complex emotions - and the characters - space without skipping or lagging a beat in the kind of Australia we can actually see ourselves reflected in, and which belies an extraordinary craft at work.

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