We took Belgium’s most famous landmark: Manneken Pis, a small bronze fountain depicting a naked little boy urinating.

Simply by lowering the water pressure we turned Manneken Pis into Manneken Drip. To the spectacle, we added a sign reading ‘Having trouble urinating? Have a prostate check today.’

The reactions were overwhelming.

The dripping statue was an item in every possible newspaper and an issue on more than 15.000 websites. Our action got coverage on national radio and tv news.

Urologists were interviewed to explain the problem on television.and EU Health Commissioner Markus Kyprianou spontaneously supported our action.But more importantly: the awareness campaign didn't miss it's goal.

Our message reached an estimated 85% of the Belgians.